day off. — café campaign

A social-first content campaign for day off., created to capture the café’s atmosphere, specialty coffee, food, and visual identity through a clean, cinematic lens.

The project combined short-form video and photography to create a visual package that felt premium, warm, and effortless — blending product details with the natural rhythm of the space.

From the signature dirty coffee served in a glass chilled to -86°C, to food, interiors, and lifestyle moments, the final assets were designed to strengthen the brand’s presence across social media.